So I got an email today from Q101:
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Hi!
The bottom line is, "they" don't think WE matter....
Who are "they"? Please read this entire email.
"They" think they can make more money by reading news stories.
"They" think people who listen to Alternative have no buying power.
"They" are the radio dinosaurs. They are the people in control…or are they?
What do you think?
We think they're wrong!
The truth is, stations like Kiss and B face the same issue. But you know why those stations are still around?
Even though Kiss and B face the same prejudices from the dinosaurs controlling radio, they manage
to stay alive…
Why is that?
The reason is simple. The audience for those stations is mobilized and active. Guess which stations in Chicago
have the largest Facebook fan base, by a MILE.
Yep, B and Kiss. They each have over 100,000 fans. Q101 has 40,000. Most of the other stations in Chicago have less than 40,000.
So what does it all mean? If Q101 has 100,000 fans we'll get our alternative back on the radio?
Put it this way. IF we have 101,000 fans of Q101 on Facebook….think the chances are better?
Of course they are. Why? Because of what it means. It means the audience cares. It means the audience took time to click like. It means we can reach the audience. That's HUGE. If we can reach the audience, we can tell them where the new station is. If we can reach the audience, we can show advertisers WE MATTER.
Imagine what happens if we have 200,000 Facebook fans….without a radio signal. It tells the industry we have DOUBLE the power and reach of radio stations that bill $18 million a year.
Here's how we get to 101,000 fans...
About 20,000 people will open this email. Less will read it. It was sent to WAY more.
Let's say 10,000 people read this. If you send a little note to your Facebook friends how many do you think will "like" Q101?
Think you can influence 6 "likes"?
Multiply that by 10,000. Boom. We're in the game.
Try it. I'm going to do it right now. Let's see what happens.
Thanks for your support!
Matt
Co-Owner Q101
P.S. We know how the radio business works. We have a combined 30 years in the business, and while getting 101,000 Facebook fans doesn't guarantee anything, it will go a LONG way. There's a lot we're working on behind the scenes and when we put all the pieces together (with you) we can make BIG things happen. Tell your friends….tell your family. Share this stuff on Facebook and Twitter…and we'll do our part!
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The only rock station we have left in Chicago in 95.1 Will Rock. I like will rock I just like having an "alternative" when commercials are on or something new on.
Any way if you listened to q101 and want it back it won't hurt to fan the page. http://www.facebook.com/Q101Chicago
Showing posts with label Chicago. Show all posts
Showing posts with label Chicago. Show all posts
Thursday, September 15, 2011
Monday, October 6, 2008
Sorry White Sox Fans Join the "Maybe Next Year" Club
Let me get this out of the way I am a Chicago Cubs Fan. I'm not a diehard fan. I'm not a season ticket holder. I don't know every stat. I'm a Cubs fan none the less.
When I have a choice to listen to a baseball game on the radio I tune to WGN 720 AM. I drive around with a Cubs licence plate frame on my car year round. I own Cubs gear. I have a iPod Playlist with Cubs Songs. My first baseball game was at Wrigley Field. I had my first beer when I was 20 in the bleachers at Wrigley Field. I brought my friend to a Cubs Game for his bachlor party. Suffice to say I love the Cubs.
It hurt when the Cubs lost on Saturday Night. I was hurt. Cubs fas were hurt. This was it. Were going to break 100 years. I was frustrated. I avoided news coverage for the next two days to avoid the Media Coverage of the "Curse."
Like your own children, no matter what happens you always love them. Next year I plan on taking my god son to his first Wrigley Field Game. I plan on seeing a game from the Wrigleyville rooftops with my best friend. I look forward to warm weather and listening to Pat and Ron on the summer camp bus.
So The Cubs are out of the pennant race. What do I do? I was going to root for the White Sox. No, not beacuse It looks like I'm jumping ship but because I'm from Chicago. In 2005 I rooted for the White Sox to win the World Series, after the Cubs were out of the playoffs. I even cheared when the Sox won. For the recored I was at the Cubs/Sox game at Wrigley this summer and wore my Cubby blues. So here I am on the world wide web and walking in the streets and I see Sox fans booing the Cubs. Telling us Cubs fans they suck, boo and variations of that. As so many out it they were, "Throwing salt in the wound."
To all you Sox fans who like to put down us Cubs fans who were cheering for you..."HA HA". You'r team is out too now. My other best friends are Sox fans but this isn't directed at them. This isn't directed to the Chicago Fans or the White Sox Fans who are civilized and root for the Cubs whent the White Sox are not playing. This is to the anoying White Sox Fans. "HA HA".
You know who you are. Your out now. Go cry. Boo hoo. I shed a tear for you.
After that... Chicago I now say LETS UNITE. It is the time of season we put our differenaces aside. Lets us put away our black and white caps and and red white and blue pinned stripped jerserys. Let's crack open the orange and blue shirts and cheer on DA BEARS.
Come Spring Chicago will be divided. Come Fall WE UNITE AS ONE!
SO heres to next year and a World Series that has both White Sox and Cubs in it!
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