So I got an email today from Q101:
The bottom line is, "they" don't think WE matter....
Who are "they"? Please read this entire email.
"They" think they can make more money by reading news stories.
"They" think people who listen to Alternative have no buying power.
"They" are the radio dinosaurs. They are the people in control…or are they?
What do you think?
We think they're wrong!
The truth is, stations like Kiss and B face the same issue. But you know why those stations are still around?
Even though Kiss and B face the same prejudices from the dinosaurs controlling radio, they manage
to stay alive…
Why is that?
The reason is simple. The audience for those stations is mobilized and active. Guess which stations in Chicago
have the largest Facebook fan base, by a MILE.
Yep, B and Kiss. They each have over 100,000 fans. Q101 has 40,000. Most of the other stations in Chicago have less than 40,000.
So what does it all mean? If Q101 has 100,000 fans we'll get our alternative back on the radio?
Put it this way. IF we have 101,000 fans of Q101 on Facebook….think the chances are better?
Of course they are. Why? Because of what it means. It means the audience cares. It means the audience took time to click like. It means we can reach the audience. That's HUGE. If we can reach the audience, we can tell them where the new station is. If we can reach the audience, we can show advertisers WE MATTER.
Imagine what happens if we have 200,000 Facebook fans….without a radio signal. It tells the industry we have DOUBLE the power and reach of radio stations that bill $18 million a year.
Here's how we get to 101,000 fans...
About 20,000 people will open this email. Less will read it. It was sent to WAY more.
Let's say 10,000 people read this. If you send a little note to your Facebook friends how many do you think will "like" Q101?
Think you can influence 6 "likes"?
Multiply that by 10,000. Boom. We're in the game.
Try it. I'm going to do it right now. Let's see what happens.
Thanks for your support!
P.S. We know how the radio business works. We have a combined 30 years in the business, and while getting 101,000 Facebook fans doesn't guarantee anything, it will go a LONG way. There's a lot we're working on behind the scenes and when we put all the pieces together (with you) we can make BIG things happen. Tell your friends….tell your family. Share this stuff on Facebook and Twitter…and we'll do our part!
The only rock station we have left in Chicago in 95.1 Will Rock. I like will rock I just like having an "alternative" when commercials are on or something new on.
Any way if you listened to q101 and want it back it won't hurt to fan the page. http://www.facebook.com/Q101Chicago